About This Campaign

Adanola is a UK-based women's athleisure brand built around effortless, minimal activewear designed for the modern woman - someone who moves through life with intention and style. With a strong product and a growing community, Adanola had the foundations of something special. What they needed was a way to reach real women at scale — women who wouldn't just double-tap and scroll past, but women who would actually buy.

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Eclipz was brought in to build and execute a full influencer campaign across Instagram and TikTok. The brief was clear — no celebrity endorsements, no polished studio content, no forced product placements. Just real creators, real moments and real results. Over 16 weeks, we activated 85 micro and mid-tier creators across the UK, each bringing their own authentic voice to the Adanola story.

Challenge

The women's athleisure market in the UK is one of the most competitive spaces in fashion right now. Brands like Lululemon, Gymshark and AYBL dominate with massive budgets and celebrity-led campaigns. For Adanola, trying to compete in that space with traditional advertising wasn't just expensive - it wasn't working.

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The real problem wasn't the product. It was trust. Modern consumers, especially women in the 18-35 demographic, don't trust polished ads anymore. They trust people who look like them, live like them and genuinely use what they're recommending.

Strategy

Building a Multi-Platform Influencer Campaign

The campaign ran across Instagram and TikTok, with each platform serving a distinct purpose. Instagram built brand desire through considered, aesthetic lifestyle content while TikTok drove raw organic discovery and reach. We deliberately stayed in the micro and mid-tier creator range - between 10K and 150K followers - because these are the voices audiences actually trust. No celebrities, no mega influencers. Just real women with genuinely engaged communities who connected with the Adanola aesthetic.

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Every creator received a loose brief, full creative freedom and an exclusive discount code. No approval process, no back and forth, no content that ends up looking like every other sponsored post. Creators showed Adanola fitting naturally into their real life - and that freedom is exactly what made audiences trust it. Exclusive codes meant every sale traced back to a specific creator and post, keeping every pound of the budget fully accountable. Content rolled out in phases across 16 weeks, with performance reviews at week 4 and week 8 to double down on what worked and replace what didn't.